When it comes to social media marketing, it may seem like a simple task that you can easily outsource to others to keep track of. Just posting content, changing your status updates and promoting your latest products will not, however, be the most efficient way to draw in the customers you want or are trying to reach. Social media platforms can be a highly effective way to market your business, but you need to know exactly how you can use these platforms. A social media audit is one way you can learn how well your social media marketing strategies are benefiting your business.
Why Get a Social Media Audit?
In brief, a social media audit will help you understand what the current position of your social media marketing is and what needs to be done to get optimum results.
- An in-depth social media audit will provide you with all the information you need to keep proper track of important details. Every business has a particular strategy in mind when they utilize social media to grow and promote their business, and a social media audit will reveal just what you should be keeping track of to get the results you want.
- You will be able to learn which social media platforms are best suited for your business. A social media audit will give you detailed evaluation/tips as to which social media platform can provide you the results. Not every social media network is recommended for every business. LinkedIn is recommended for the enterprise audience, Pinterest for brands having visual products, Instagram/Facebook for consumer brands, etc. A social media audit will allow you to properly plan out what content, reviews and other information that you should be presenting on the various social media platform for optimal results.
- A professional social media auditor will be able to show you how your competitors are using different social media platforms successfully and unsuccessfully. This can give you an advantage as you’ll be able to utilize these principles in a new and more effective way that even your competitors are not using.
- A social media audit will reveal ‘the what, when and how’ you should be presenting information and content through social media. Using social media as a successful marketing strategy involves more than just updates, tweets, and posts. Posting times and various types of content should be optimized for highest reach. Your social media audit will reveal when you should be posting content to reach highest number of people, what you should be posting such as articles, images, videos to grab the attention of your target audience and how you should be presenting this information. The brand tone with which you present your information to your target audience can have a great effect on their interest. Where one company can be witty and attract thousands of their ideal customers, another company will need to keep a professional tone to draw in the desired audience.
Do you need help with your marketing strategy or social media audit? We at PinkCilantro can help you formulate a winning content strategy and increase your reach. Contact us today to get started!