One of the most important things when it comes to success on social media is to know your target audience and what they want. If your social media activity is not in accordance with your audience, the effects will be minimal. In other words, your service or product will be unnoticed.
If you are unsure of what your demographic really wants,. here are 5 simple ways you can discover that:
Perform a survey
This is one of the simplest ways to find out what they want. Most social media networks provide the chance to create polls and they are also an excellent tool for direct conversation. The poll/survey should be focused on finding what they value the most, what kind of problems they experience when it comes to something related to your industry, etc. It is up to you to come up with questions that can help you understand them.
Check the discussion boards, forums and groups
In addition to social media’s specialized groups and pages, there are many people who are active on online forums and discussions boards. These forums usually have different categories for their users and many are based on age range and other demographics that make them the perfect place to do research. They provide honest opinions and discussions about people’s needs, which make them ideal for marketers.
There are many tools that can help you learn more about the people who use certain keywords. It is best to pick some keywords you consider popular in your niche (trending keywords) and analyze the audience that looks for these keywords. Most people use Google Keyword Planner for this purpose. You can analyze the searches by looking at user’s location, age etc. If you are targeting a particular demographic group, this task will be very simple.
Hashtags and trends
The vast majority of social media networks allow users to search trending topics by using hashtags or simply by using the search box. Twitter and Google + encourage their users to use hashtags while Facebook lists trending headlines and also allows you to search for topics in the search box. The best part is that these networks suggest and highlight certain trending hashtags so you won’t have trouble finding some. Once you identify a relevant hashtag, you need to analyze the demographic group that uses them and find out what these people really want.
Popular social media networks have their own analytics tools. With these tools you can analyze your targeted audience and their behavior on your page. Spend some time understanding these reports and focus on the posts and updates that have brought most interactions and you will soon figure out what your demographic is looking for.
Have you used any of these ways to learn more about your audience? Share your thoughts in comments!