Getting Started: Your Guide to Social Media for Business

If your business isn’t making the most of today’s social media trends, it’s time for a change. But where to begin?
When you’re new to the world of social media marketing, the process of getting started can seem a little overwhelming, but with a little research, you’ll be up to speed in no time.
Ideally, you’ll be using a variety of platforms in order to maximize your outreach.
Here’s how to get started on the most commonly used networks for business and start boosting your online presence.


Firstly, you’ll need to select a category for your new Facebook page. This shouldn’t be too hard as Facebook offer a selection of six main categories for you to choose from. These include:

Next, you’ll be prompted to add further details such as your company’s description, website, contact information or address. You’ll also have the opportunity to customize your page settings.
Once you’re set up, enhance your profile with profile and cover photos. These images should be a visual representation of your brand and be of high quality.
Now as your page looks optimized, it’s time to start posting! Post some updates, information or anything that’s relevant to your business to start attracting users within your target demographic.


Creating a Twitter profile is fairly straightforward as there is less room for detail, descriptions and customization.
However, it’s important to make use of the available space if you want to come across in a professional manner so ensure you’ve clearly included your company’s name, bio, and links.
Just like on Facebook, you should also upload a high-quality header and profile photo that reflects your company’s image.
After creating the perfect profile page, start following users that relate to your industry or demographic.
Start interacting with their tweets to develop your presence and gain recognition as an authority within your industry.
You may also promote your own valuable content, such as links to your company’s blog posts, updates or website.


LinkedIn is sometimes overlooked as a social network, however it’s a proven essential for businesses looking to make a name for themselves online.
While LinkedIn profiles are relatively structured, there’s nothing to stop you using a little creative license.
Your headline, for example, is one of the most important elements of your profile, so don’t be afraid to be bold when creating it. Instead of a generic description or title, try to let other users know why you’re the ideal business for their needs.
Follow this theme throughout your profile, treating it as a creative promotional tool rather than a basic résumé.
Adding rich media such as links, videos, photos or blog posts is another must-do for optimizing your presence on the site and impressing potential clients.

After setting up profiles on your chosen networks, it’s time to take advantage of your new digital platform.
PinkCilantro can provide a range of services that can help you make the most of your profile’s potential.
These include social media workshops, social copywriting, co

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