Social media first started getting popular about 15 years ago. That was the time when MySpace dominated. After that, Facebook took the throne and many other popular social media networks followed their example. Being present as a brand on social media today is not just trendy – it is necessary. This is a list of the top most followed brand accounts which might inspire your campaign.
1. Kentucky Fried Chicken
With more than 45 million fans and followers on the most popular social media networks, Kentucky Fried Chickens is certainly a good example of a successful presence on social media. What makes them different is that they don’t post new updates on a daily basis and they usually use videos and images with short comments when they do.
Samsung is an old tech brand that has reached its greatest success in the past few years. They have more than 50 million likes on social media platforms. In addition to their amazing innovative products, Samsung is known for great commercials. They are very active on Facebook, Twitter and Instagram.
Converse is one of the most popular brands in the world when it comes to footwear and it is quite natural that they have such huge fan base on social media. Their Facebook fan page has more than 37 million likes. They usually post new updates once a week and try to present their products with professional photos.
Fancy a cookie? This cookie was first introduced more than 100 years ago and back in those days the owners didn’t have many opportunities to market their product. The situation is different today. They are investing a lot in their social media presence and have more than 60 million fans on the popular social media networks. Since we are talking about food, it is logical to see that they usually share recipe tips with their fans.
Disney is one of the brands that is popular in almost every age group and if your social media campaign is targeting versatile audience, then Disney’s account on Facebook can serve as a great inspiration. Disney has more than 50 million Facebook fans. Unlike other popular brands, they share new images and videos on their page more than 3 times a day. You can follow their practice only if you have content that can keep your audience interested.
6. Red Bull
Besides popular food, there are popular drinks too and Red Bull is one of the most popular ones. It has more than 45 million fans on social media platforms. Red Bull brand account has different approach. They don’t focus on the drink itself. They usually share images from the nature and extreme sports.
MTV is a cult network for younger generations. They have more than 60 million fans on social media networks and their main target is the young audience. They post updates several times per day and most of their posts are related to the news from their website. If you have a good news category on your website, then you can follow their practice.
YouTube has more than 80 million fans on Facebook and millions more on Twitter. This is also one of the most visited websites in the world. What marks their social media campaigns is the effort to reach all categories of people by sharing videos from different genres.
McDonald’s has been experiencing some problems in the past few years, but their social media presence is stronger than ever. They invest in ad campaigns and use their social media profiles to promote their offers. They also share interesting tips and news that are not related to their products.
10. Nike Football
Nike Football is the most popular Nike-related social media account on the Internet. This is an interesting example that big brands don’t have to use only one profile to promote their products and services. In some cases the campaigns can be more successful if you use more than one account.
Do you follow any of these accounts on social media already? How have they inspired your marketing campaign? We would love to know in comments!