How to Track Social Traffic in Google Analytics

Google Analytics is a powerful tool when it comes to social media tracking. Google Analytics allows you to track the number of visitors to your website from social media, as well as their demographics. This includes where they are located, how engaged they are with your website, and if they are subscribed or a visitor. Analytics also calculates page views, the percentage of new visits, and different joint marketing campaigns including email marketing, pay per click marketing, and banner advertising on various promoted websites. The best thing about Google Analytics is that it is completely free and always will be!


How to Setup Google Analytics and Track Social Media Traffic

  1. First thing to do is simply make a Google Analytics account with your email address and a password and install it on your website. If you already have a Google account, then this should go even faster.
  2. Once this is complete, you should figure out which social sites send the most traffic to your website. To accomplish this, click on Traffic Sources- Sources- and then All Traffic. This will show you which websites are promoting yours and which one is sending the most traffic to your website.
  3. After this is completed, you would then want to find out which types of users are visiting your websites through the different social sites. You can do this by creating advanced segments. This allows Google Analytics to analyze each individual visitor to find out where they are from and how far your website has reached. To do this, click Advanced Segments, and click on New Custom Segment. From here, you will then add a title for the segment and such as Twitter and this will be used as a filter. Keep doing this until you have all the necessary filters. Finally you would then click on the Test Segment button and then do a quick save. By doing this, you allow Google Analytics to track the stats of each visitor through your selected filters. This can help you see where each hit is coming from, and where you need to focus your marketing and advertising.


Understanding the Social Media Traffic

There are different segments when it comes to tracking social media traffic. The following are the most popular segments to use while getting the best results:, HootSuite, TweetDeck,, Linkedin, Digg, Delicious, Myspace, Flickr, Reddit, Youtube, Tumblr, and POPURLs. The most important thing to remember when typing these segments in Google Analytics is to never include any spaces. This could throw off your results.


It is important to analyze the social traffic regularly to optimize your marketing efforts. Along with visitors’ number and demographics, you can track their time spent on your website, flow of page visits and even conversions with Google Analytics. It is recommended that you get in touch with a professional social media marketing agency to make the best use of this data in your marketing.

Do you use Google Analytics for your marketing? What are your tips and tricks when it comes to tracking social media traffic? Let’s discuss in comments!

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