Byejoe The Spirit Of China

Byejoe is a spirit so unique, it had never been seen in the U.S. market before. For such an important launch, Byejoe partnered with PinkCilantro with an eye on being true to the company’s vision and bringing the appeal of the spirit to a brand new shore.

PinkCilantro partnered up with ByeJoe to develop their digital brand and develop public relations in US markets that were previously unfamiliar with this spirit category. Through live events, media coverage campaigns, and educational programming for customers and vendors alike, ByeJoe garnered over 300 accounts in the United States alone, reaching nearly 12 million customers through social channels over a two year span.

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