Sentai Filmworks

Sentai Filmworks looked to promote the launch of it’s anime title “Parasyte The Maxim” to an American audience with its premiere on the Adult Swim channel.

Sentai Filmworks was seeking a strategic partner who could train their internal marketing department in regards to social engagement, as well as help assist in the promotion of their show “Parasyte the Maxim.” This included targeting both audiences familiar with the title  as well as general anime fans, aiming for a target of 1 million viewers. Through interactive social campaigns and our approach in leveraging e-advocacy. PinkCilantro exceeded our viewership goals and throughout the airing garnered a consistent reach of 750,000 across the Sentai social channels.

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