The Weirds are a collection of odd characters created to push the boundaries of the norm, who invite their audience to be as unique and different as they are. The Weirds sought a way to connect with an audience of young consumers who may find a connection with this lovable group of animated misfits.
PinkCilantro was hired to develop The Weirds digital voice and social following. Over the course of six months, PinkCilantro took The Weirds from zero followers to 50,000+, reaching an average of a quarter of a million active social users every month. In addition to creating a consistent brand voice and fan following, PinkCilantro facilitated partnerships with digital influencers to cross promote and participate in promotional events and giveaways.