Social Media Marketing: Social media marketing is more than creating a digital billboard and blasting your message out across the internet. Social media marketing requires engaging with customers in a meaningful way, embracing the “social” experience and your brand’s role in it. Lacking an active social media presence is a mistake that will set you far behind your competitors.
The online conversation is not yours to control, but it can be used to your advantage. Every interaction is an opportunity. Effective social branding ensures that these opportunities create positive results for your business. How positive depends on how well your campaign is executed, your people are trained, and how well-defined your branding is. Every Interaction Matters
PinkCilantro Social Media services include
- Social Media Audit
- Social Crisis Preparation & Management
- Social Media Playbook
- Campaign Development
- Social Media Implementation
- Influencer Marketing
- Reputation Management
Training and Education: Everyone knows the “only constant is change.” In the world of social media, change happens fast. Trends change, platforms change, behaviors change. It’s not good enough to try to keep up, you have to stay ahead.
At PinkCilantro, we work with you to quickly adapt and anticipate what might happen next. You can’t always tell the future, but you can be ready.
Our training will get you caught up with the current state of social media, and prepare your organization to dive in head first. We will teach you how to use specific platforms, the difference between platforms, and successful strategies that are platform and business specific. We will also teach the members of your team how to develop their own online persona, and act as an advocate for your company.
Change is inevitable. But with the right training your business can be ready to embrace it and find continued success no matter how the landscape evolves.
Executive Officer Training: The most effective social media starts at the top. If your leadership is active online, you can solidify reputation, handle PR situations, and reach out to new customers without a hard sale.
Group Workshops/Team Training: People want to do business with a company that takes pride in their work. Having a team that is social media savvy and understands why and how to promote their work online is a valuable tool.
Curriculum Development: We can build custom programs around your needs that will teach current and future employees how to make the most of social media.