Whether you use all the social networks or just a select few, you’ve probably noticed the use of hashtags as you navigate the digital world. If you’re not using them within your strategy, perhaps it’s time to take a look at the benefits of hashtags and how you could be using them for business.
What is a hashtag?
A hashtag is a word or phrase that has been posted in combination with the hash key (#) to create a social media ‘tag’.
These tags allow social media users to keep track of topics they find relevant or interested in, giving brands the opportunity to ensure their posts are seen by users with a genuine interest in what the brand is trying to promote.
So what exactly can the use of these hashtags accomplish?
- Increase your brand’s social reach and optimize awareness.
By keeping a keen eye on the topics that relate to your business, you’ll be able to view real time conversations between users who may have an interest in your product or service.
On a public platform such as Twitter, there’s nothing to stop you joining in the conversation, sharing your expertise or promoting your page – in fact it’s encouraged!
- Brand your online presence with a custom hashtag.
Using an original hashtag to represent your business is a great way to boost your brand recognition across social media. People will begin to recognize your tag as it gains popularity and may even begin to view the tag directly when in search of industry specific information or updates.
- Heighten your engagement levels.
As your tags (whether original or not) begin to expand their reach along with your content, more and more users will start to associate them with your profile and openly interact – especially if your topic is unique.
You’ll also be able to take advantage of trending topics. By featuring them in your posts, your content will be seen by thousands of people who are currently tracking and searching for the highest rated topics of the moment.
Are hashtags just for Twitter?
While hashtags may have originally been associated primarily with Twitter, today they can be found across all social networks and have gained popularity on Facebook, Instagram, Pinterest.
If you’re not using hashtags as part of your online marketing strategy, it’s worth taking a look at the ways they could benefit your business, so get creative and start thinking of the ideal tags to represent your brand on the social networks!