A decade or two ago people would have been shocked if you told them that you don’t have a TV in your home. Today you can expect the same reaction if you tell them that you don’t have an account on at least one of the most popular social media networks. Social media started as a platform to help people stay connected with close friends or as a way to find new friends, but today they are much more than that. They have become an important business tool too. Every successful marketer will tell you that presence on social media is a must for every company.
Just like any other type of media, the trends in social media change fast. What was interesting a year (or a couple months or a week) ago may now be outdated.
Starting from the latest crisis to some more pleasant news like the start of a new TV show, trending topics can help you understand what’s important to the average person, how they think and what they want. Even better, you can check their behavior on the local, national and international level.
Social media trends refer to the stories and actions that cause the most reactions. Sometimes these trends are created on the social media themselves and they soon reach the print media, TV and other types of mass media.
Social media is very important source of information for marketers and PR experts. You can find out many things by following the latest social media trends and by monitoring conversations on any popular topic. Staying on top of social media trends is important because it encourages interaction and that’s what social media is all about. Without sufficient activity and interaction, your fan page and profile are essentially useless.
Of course, this doesn’t mean that you should comment on some political crisis if you have a business related to selling shoes; but you certainly need to react when someone mentions your brand or there are some interesting news related to your industry. This is a great way to get your company’s name in the media.
If you want to use the advantage of social media trends and stay on top of things, you need to take a few things into consideration:
- To start with, you don’t want to just rush in because something is trendy. Make sure you understand the trend before using it.
- Prepare the answers for potential questions. This will save you time and help you avoid confusing and offensive replies.
- Once you have enough experience, you will understand that setting social media trends is not that difficult, and you might become the leader of the next social media trend.
Do you think that reacting to social media trends quickly can help your social media marketing? We would love to know your comments!